活动管理

活动管理(Event management)是将项目管理应用于个人或企业活动(如节日、会议、仪式、婚礼、正式聚会、音乐会或大会),包括研究品牌、确定目标受众、设计活动概念以及活动开始前的协调工作[1]

活动策划者
葡萄园中的婚礼

参考文献

  1. ^ Ramsborg, G.C.; B Miller, D Breiter, BJ Reed & A Rushing (eds), Professional meeting management: Comprehensive strategies for meetings, conventions and events, 2008, 5th ed, Kendall/Hunt Publishing, Dubuque, Iowa. ISBN 0-7575-5212-9
  • Bowdin, Glenn; Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell. Events Management (Events Management S.) ISBN 0-7506-6533-5
  • Goldblatt, Joe. Twenty-First Century Global Event Management (The Wiley Event Management Series) ISBN 0-471-39687-7